Feminism In The Media Today

In the media, women are presented as sexualised and portrayed as an item in which they should try to 'attract' the males.  The feminist theory aims to understand the nature of gender inequality, it examines women's social roles, interests and experience.  

Feminism in the media today is show in a range of different ways,from teenage 'chick flicks', album covers and film posters to commericals and advertising strategies, we have now entered the Third wave of feminism is now the stage of the feminists in which we have entered - the third wave of feminism in the media today is highly sexualised, the idea of the third wave is that it is no longer about politics, it has become that women are more engaged and are willing to use the power of the media for a good outcome.
The prefect vision of a third wave feminists are that you have to be independent, self-reliant, very fashionable and a perfect image all the time, giving the impression of being highly sexualised and out to attract the males.

The third wave was made possible by the greater economic and professional power and status achieved by women of the second wave, the massive expansion in opportunities for the dissemination of ideas created by the information revolution of the late 20th century.

Feminists argue that the conflict between the quest for gender equality and the desire for sexual pleasure has long been a challenge for feminism. In fact, the second-wave of the American feminist movement split over issues related to sexuality. Feminists found themselves on opposite sides of a series of contentious debates about issues such as pornography, sex work, and heterosexuality, with one side seeing evidence of gender oppression and the other opportunities for sexual pleasure and empowerment. Since the mid-1990s, however, a third wave of feminism has developed that seeks to reunite the ideals of gender equality and sexual freedom. Inclusive, pluralistic, and non-judgmental, third-wave feminism respects the right of women to decide for themselves how to negotiate the often contradictory desires for both gender equality and sexual pleasure. While this approach is sometimes caricatured as uncritically endorsing whatever a woman chooses to do as feminist, this essay argues that third-wave feminism actually exhibits not a thoughtless endorsement of “choice,” but rather a deep respect for pluralism and self-determination.