The x-factor IVT1 at 7:00pm, this is so the target audience of younger people and an older audience are able to watch it, the idea of x-factor being a mainstream program is shown by the advertisements and sponsors of the show, this all contribute to x-factor being a mainstream program. other reasons to suggest that x-factor is a mainstream program are that the production values are higher than a lot of programs, we identify this with the excessive lighting, place in which it is filmed in (audience in studio), the staging and amount of crew and it has well known people who present, or take part into the program.
A use of this mainstream program also allows the public to get involved by phoning in and giving a vote, this allows the audience to feel apart of the program, this is a feature of the mainstream programs, these kind of programs also give the idea of escapism, and relaxing in which is a gratification of the program, we also can identify with the people in which take part in the program, this is classed as social integration, this gives us an insight into the circumstances of others and allows us to relate to there own issues and compare with our own.
The idea of the contestants shown in there everyday life is also a use and gratification gives the mass audience something to relate to, this could be because they do a certain job or are living in a certain way. X-Factor cultivates an audience, by winning and engaging them throughout the week, X-Facors creates an audience that will get attached to a particular contestant.
Niche;
Road Wars is a program in which is aimed at certain audience, this is an older audience who will not be offended by the swearing, drug use and violence which is shown to the public. This programme is shown on TV stations such as sky one and pick TV, these stations are particularly used to show a certain area or topic, by doing this it allows them to have an area of interest and attract certain people who are interest.